Agree what should improve, establish a starting point, and review what happens afterward. The measures should tell you what to do next.
Choose measures that fit the work.
Our selected work examples show how customer questions, search data, and connected systems inform a project. For your work, we agree which changes and results to review.
Discovery
Search impressions, visits, and business-profile actions, read against the services and locations you want to reach.
Customer experience
Whether people can find information and complete the intended action, with mobile usability, accessibility, and loading performance checked.
Follow-through
Response time, assigned next steps, and process completion, using records your team can verify.
Business outcomes
Qualified inquiries, bookings, or time spent on the task. Revenue is attributed only where the records support that connection.
Illustrative example — not client data
Reviewing an inquiry handoff
A business wants its team to follow up more consistently. Before changing the workflow, the review records when inquiries arrive, who receives them, and whether a next action is assigned.
After implementation, the same measures are checked over a comparable period. A faster assignment may be an early improvement; it does not by itself establish more sales. The report should also identify unanswered inquiries, failed actions, and changes in staffing or demand.
The next decision might be to adjust routing, improve the response message, or give the team clearer responsibility. It follows from the observed result.
What your report should answer
What changed? The completed work and the date it went live.
What was the starting point? The baseline, source, and period used for comparison.
What happened afterward? The relevant result, including mixed or unchanged outcomes.
What else affected it? Seasonality, staffing, campaigns, or gaps in collection.
What comes next? A recommendation supported by the available evidence.
Search and analytics reports are incomplete views of a business. Consent choices, offline conversations, and third-party systems can limit what is observable. We identify those limits when interpreting the result.
We'd like to use Google Analytics to see which pages are useful, which means
storing a cookie in your browser. It's optional—the site works exactly the
same either way, and we count visits without it.
What we collect and why.