Web Development
A website should do three things: load fast, look right, and turn visitors into contacts. We build sites with all three in mind—using modern tools, clean code, and attention to the details that move the outcome. That includes online stores: Shopify, headless Shopify, and WooCommerce, where the catalog is usually the part that decides whether the rest works.
- Your site looks fine on your laptop and broken on your customer's phone.
- Pages load slowly enough that you apologize for them.
- You can't make a simple update without calling someone and waiting.
- You pay monthly for a site builder, and you couldn't take the site with you if you left.
- Your store has grown past the structure it was set up with, and adding products keeps making it harder to shop.
What you get
- A site built on the platform that fits you—fast static builds for marketing sites, WordPress or another CMS when you need to manage content yourself
- Performance and accessibility built in from the start, not patched in later
- SEO fundamentals in the structure: clean headings, metadata, schema, sitemaps
- Conversion review of the pages that matter: what a visitor is asked to do, how hard it is, and what gets in the way
- A launch handoff covering logins, hosting, DNS, analytics, and how to make common updates
- Documentation the next person could pick up without a phone call
- For stores: catalog and product data structured for how people actually shop—options, variants, collections, and filtering that stays usable as the range grows
Where this service stops
- Logo and brand identity design are outside this service—bring yours, or we can point you to someone.
- Copywriting is scoped separately unless paired with Content Strategy.
- Ongoing maintenance is optional and scoped on its own. Some sites genuinely don't need it, and we'll tell you if yours is one.
- Conversion work here is review and improvement—diagnose, prioritize, implement. We don't run formal A/B testing programs, and most sites this size don't have the traffic for them to mean anything.
Also covered under this service
- Landing pages
- Conversion review (CRO)
- Accessibility improvements
- Schema markup
- Form spam and security hardening
- Shopify and headless Shopify builds
- WooCommerce builds and migrations
- Product catalog and variant architecture
- Content management setup
- Ongoing care plans
What a good business site does
Before we talk pages and platforms, this is the standard the finished site is held to:
Answers the first question fast
What you do, where you do it, and for whom—visible before anyone scrolls.
Loads quickly on a phone
Most local traffic is mobile, on cellular, in a hurry. Speed is a courtesy your customers notice.
Makes contact obvious
A call, form, or booking within reach on every page—not buried on a contact page.
Works for everyone
Accessible by default: readable contrast, keyboard navigation, and structure a screen reader can follow.
Belongs to you
Domain, hosting, and code in accounts you control. If we disappeared tomorrow, you keep everything.
Wondering if Web Development is the right first step?
Describe your situation and we'll say whether this service would help, and what we would do first. If it isn't worth the spend yet, we'll tell you that.
Is this the right starting point?
This service fits if
- You need a business site that loads fast, reads clearly, and makes contacting you easy.
- You want to own the site outright—code, content, and the accounts it runs on.
- Your current site is old enough that rebuilding costs less than another round of patches.
- You sell online, or want to, and need the catalog set up so it still makes sense at ten times the number of products.
Probably skip it if
- Your site is structurally sound and just needs to be found—start with SEO & AEO or Content Strategy instead.
- The software is the business—user accounts and roles, a roadmap, continuous feature work, uptime you're selling. That wants a product team rather than one person, and we'll say so.
What to expect
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Scope and structure
We agree on pages, content sources, platform, and what done looks like—before any design or code.
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Design and build
You see real pages early, not mockups at the end. Feedback lands while changes are still cheap.
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Launch and handoff
We launch carefully—redirects, analytics, search indexing—then hand over every login with a plain-language guide.
Timeline
A typical 5–7 page business site takes 4–6 weeks of active work. Content review, revision rounds, and anything waiting on a third party—domain or hosting access, a vendor's support queue—sit outside that window, and we'll flag them as they come up. Content readiness is usually what moves the date most.
What we need from you
Content decisions, timely feedback at two or three review points, and access to your current domain and hosting accounts. If content is the bottleneck, we can pair the build with content strategy.
How pricing works
Site builds are defined projects: a quoted price, deliverables, and a timeline before work begins. Ongoing maintenance is a separate, optional arrangement.
Ask what this would costThe questions buyers ask first
Straight answers to the two most common ones. If yours isn't covered below, ask—we answer either way.
Ask your questionDo you build online stores?
Yes—Shopify, headless Shopify, and WooCommerce. The build itself is rarely the hard part; the catalog is. How products, options, and collections are structured decides whether the store is still pleasant to shop once there are a few hundred items, and it is expensive to change later. We would rather spend the time on that decision early than rebuild around it in a year.
What does a website like this cost?
It depends on scope—page count, content readiness, and integrations move the number more than anything else. We quote a fixed price after a short scoping conversation, before you commit to anything. If the budget and the scope don't fit, we'll say so rather than quietly shrink the work.
More questions
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Often nothing—for some businesses a well-configured template is the right call, and we'll tell you when that's true. The risks show up at the edges: pages that slow down under accumulated plugins, layouts that fight your content, and recurring platform fees on a site you cannot move elsewhere. Whatever we build, you own outright.
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Primarily Astro for static sites and marketing pages, with WordPress or other CMS options when a client needs content management. We recommend what fits, not what's most convenient for us.
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Yes, though what makes it worth paying for probably isn't what you'd expect. Updates, backups, and security monitoring are the floor—your host may already do some of it. What we add is someone actually watching: performance over time, whether your tracking is still recording conversions, and whether your visibility has moved. Those are the things that break quietly and cost you for months before anyone notices. If your site is simple enough not to need any of it, we'll tell you that instead.
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That's a conversion problem rather than a traffic problem, and it's usually cheaper to fix. We review what a visitor is actually asked to do on your key pages—how visible it is, how much effort it takes, what information is missing at the moment of decision, and whether the page answers the question that brought them there. Then we prioritize by likely impact and implement. What we don't do is run formal A/B tests: at most small-business traffic levels, a test would need months to say anything trustworthy, and judgment gets you further faster.
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A typical 5–7 page business site takes 4–6 weeks of active work. That's our working time—content review, revision rounds, and waiting on third parties are tracked separately, so you can see what's moving and what's blocked. Larger projects take longer, and we'll tell you upfront.
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Often, yes. If the site is sound and the problem is specific—slow, broken, on the wrong platform—that is Site Health & Migration rather than a rebuild, and it costs considerably less. A short review tells us which situation you are in, and we share the reasoning either way, including when the honest answer is the smaller invoice.