Free tools for business owners
See where you stand before spending a dollar. No signup required.
Google Business Profile Checklist
A 15-point checklist covering every major element of your Google Business Profile. Free, instant, and specific about what to fix.
Start free checkAI Answer Visibility Check
Enter your domain and see what AI systems can actually read: crawler rules, structured data, llms.txt, and how much of your page is real text.
Start free checkTracking Health Check
Enter your domain and see what's actually recording your visitors: analytics, tag manager, advertising pixels, duplicate installs, and whether conversions are tracked at all.
Start free checkProposal Red-Flag Checker
Got a quote from an agency or freelancer? Answer eight questions about what it says — and what it doesn't — and see which terms are worth pushing back on before you sign.
Start free checkMissed-Lead Calculator
Estimate what unanswered calls and slow follow-up are costing you each month, using your own numbers and arithmetic you can check.
Start free checkWebsite Speed Check
Enter your URL and get a real performance score from Google PageSpeed Insights, plus the four metrics behind it.
Start free checkWhy we make these diagnostics free
We believe local business owners should own their technical footprint. These tools run queries against official APIs (like Google PageSpeed) and parse site headers live. No gated forms and no follow-up sequence.
Direct Data Capture
The tools inspect the live web directly. A URL you check is held briefly so a repeat check doesn't re-run the same test, and it is never tied to you, sold, or used to contact you.
Zero Gatekeeping
You don't need to input your email, name, or phone number to see your results. The scores display instantly on screen.
Actionable Fixes
Each result details the exact technical item that is failing, allowing you to hand it to your team or address it directly.
Manual audits we can run for you
The free tools above check what can be checked from outside. These go further, and each one starts as a conversation rather than a purchase.
Local citation gap analysis
We compare important business records to identify inconsistent names, addresses, phone numbers, duplicate profiles, and missing sources worth addressing.
Ask about thisSearch-answer review
We review how priority questions are answered across search experiences, then compare those answers with the site's crawlability, content, sources, and business information.
Ask about thisCRM and automation review
We map triggers, handoffs, failure points, and reporting so the team can see where leads or information may be delayed, duplicated, or lost.
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