Free Tool

Missed-Lead Calculator

Enter your inquiry and customer-value assumptions to estimate the potential value associated with unanswered inquiries. Adjust the inputs to compare scenarios.

This is an illustrative estimate, not measured lost revenue or a promise of recovery. Outcomes depend on the inputs and what happens after follow-up.

Calls and form inquiries in a typical week

Everything that comes in, not only the good ones.

Percentage that go unanswered or unreturned

%

An inquiry receives no response or follow-up. Keep delayed replies separate from inquiries that are never returned.

Percentage of answered inquiries that become customers

%

Your close rate on the ones you do reach.

Average value of a customer

$

One job, or a year of business if they stay — be consistent about which.

For this scenario, unanswered inquiries are assumed to convert at half the close rate you enter. You can review every step in the result.

Show the arithmetic

See how an inquiry can move from first contact to an assigned next step.

How this is calculated

Weekly inquiries become monthly at 4.33 weeks. This scenario assumes unanswered inquiries convert at half the close rate you enter. That is a modeling assumption, not an industry benchmark or a measured recovery rate. Every step is shown with the result, and nothing leaves your browser.

Reviewed October 2026