Free Tool

Missed-Lead Calculator

If calls go unanswered and nobody follows up, the cost is real but invisible — it never appears on a report. This puts a number on it using figures you supply, and shows every step of the arithmetic so you can argue with it.

Calls and form enquiries in a typical week

Everything that comes in, not only the good ones.

Percentage that go unanswered or unreturned

%

Rings out, goes to voicemail, or the form sits until tomorrow.

Percentage of answered enquiries that become customers

%

Your close rate on the ones you do reach.

Average value of a customer

$

One job, or a year of business if they stay — be consistent about which.

Show the arithmetic