Google Business Profile
Your Google Business Profile is often the first thing a potential customer sees—before your site, before your ads. A well-optimized profile generates calls, directions, and reviews. A neglected one quietly loses you business every day.
- Competitors show up in the map results; you don't.
- Your hours are wrong somewhere, and customers keep mentioning it.
- Reviews sit unanswered—including the bad one.
- You're not sure who controls the profile, or where the login lives.
What you get
- Full profile audit or setup: access, ownership, and verification sorted first
- Category, service, and service-area configuration that matches how customers search
- Photo strategy and a posting cadence that fits your capacity
- Review workflow: honest request timing plus response templates in your voice
- A repeatable, policy-compliant way to ask for reviews—built into how you already finish a job, so it keeps happening after we leave
- Local keyword research: the terms customers in your area actually use, applied to your profile and the pages it points at
- Q&A management, duplicate cleanup, and spam reporting
Where this service stops
- No fake reviews and no review gating—both violate Google's policies and put the profile at risk.
- Suspension and reinstatement outcomes ultimately rest with Google. We're straight with you about the odds before you spend anything.
- Google Ads and Local Services Ads are outside this service.
What we'd check in the first pass
Most profiles we look at are missing several high-impact items. The first pass covers, in order:
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Access and ownership
Who controls the listing. More cleanup projects start here than anywhere else—especially after an agency departure.
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Categories and services
The single strongest lever on the profile. Wrong or missing categories mean invisible for the searches that matter.
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Information consistency
Name, address, phone, and hours—on the profile and across the web. Conflicts erode trust with customers and with Google.
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Reviews
Volume, recency, and whether anyone responds. An unanswered complaint is the first thing a prospect reads.
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Activity and duplicates
Photo freshness, posts, rogue duplicate listings splitting your reviews.
Wondering if Google Business Profile is the right first step?
Describe your situation and we'll say whether this service would help, and what we would do first. If it isn't worth the spend yet, we'll tell you that.
Is this the right starting point?
This service fits if
- Your customers find businesses like yours through maps and local search—calls, directions, and bookings start at the profile.
- You want the profile handled properly once, and then only as much ongoing help as it genuinely needs.
Probably skip it if
- Your business doesn't serve a local area. GBP matters far less for you than search and content work.
- Your profile is already healthy and active. Monthly management on top of that would be paying for busywork.
What to expect
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Audit and access
We secure ownership and verification first, then document every gap against how customers search for you.
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Cleanup and configuration
Categories, services, photos, information consistency, duplicates—fixed, documented, and explained.
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Keep it active—if warranted
Posts, review responses, and monitoring, only where the ongoing work genuinely earns its fee. Some profiles are fine after cleanup, and we say so.
Timeline
Cleanup itself moves quickly—typically days to a couple of weeks of active work. Profile access and Google's verification step are the usual holdups, and neither runs on our schedule: verification can be same-day or can take weeks. Visibility changes follow at Google's pace after that, which varies with your market and competition.
What we need from you
Help locating existing logins (or confirming there aren't any), quick approval on categories and photos, and a heads-up when hours or services change.
How pricing works
A one-time audit and cleanup is a defined project with a clear finish line. Monthly management is separate and only recommended when there's genuinely recurring work.
Ask what this would costThe questions buyers ask first
Straight answers to the two most common ones. If yours isn't covered below, ask—we answer either way.
Ask your questionWhat causes a Google Business Profile suspension?
Common triggers include address or name changes, category edits that look suspicious to Google's systems, virtual-office addresses, and guideline violations—sometimes inherited from previous management. We've worked through suspensions and the support conversations behind them. Sometimes an account and its history come back; sometimes they don't. We'll tell you which yours looks like before you spend anything.
Is GBP management a monthly retainer?
Only when it should be. A one-time cleanup is real, finishable work—and for some businesses, that's the whole engagement. Monthly management makes sense when posts, review responses, and monitoring genuinely recur. We'll tell you which your profile needs, and it's fine if the answer costs us a retainer.
More questions
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Most profiles we audit are missing several high-impact items: wrong categories, missing services, no posts, duplicate listings, or inconsistent information. Each gap quietly costs visibility. The free GBP checklist above will show you where yours stands.
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Profile accuracy, relevance, reviews, prominence, and proximity can all influence local visibility. Profile work should be evaluated alongside the website, the competitive market, and the searches that matter to your business—we look at the whole picture, not the profile in isolation.