Free Tool
Google Business Profile Checklist
Work through your profile's details, content, and access. The result reflects your answers and provides a review list you can work through.
This is a self-assessment. It does not access your account or measure rankings, profile performance, or listing accuracy elsewhere.
0 of 15 complete
Identify any gaps?
If you missed some checks, start with the inaccurate information and the parts closest to a customer action. Send us the result if you want a second reading of what remains.
Ask About the GapsHow to use this checklist
Check an item only when it is accurate and current. A perfect checklist does not guarantee rankings, but it can expose preventable gaps in how customers and search systems understand the business.
Reviewed October 2026