SEO & AEO
Search is changing fast. Google still matters—and now so does how your business shows up in AI-powered answers from ChatGPT, Perplexity, Claude, and Google's own AI Overviews. We handle both, starting from what your customers search for.
- Customers say they couldn't find you—then describe finding a competitor.
- You rank for your own name and almost nothing else.
- Traffic looks fine in the reports you get, but the phone doesn't ring more.
- You've paid for SEO before and can't say what changed.
What you get
- A baseline audit: where you rank, what's indexed, what's broken, and what matters first
- Technical fixes: speed, mobile rendering, crawlability, structured data
- On-page work: page structure, headings, internal links, metadata
- Structured data chosen for your business and verified to validate and render—not a laundry list of every schema type available
- Answer-first page structure, so the question a page exists to answer is answered near the top, in plain words
- AI crawler access reviewed deliberately—GPTBot, ClaudeBot, PerplexityBot, and Google-Extended allowed or blocked on purpose rather than by default
- Prompt and question testing: asking the AI assistants what your customers would ask, and recording what comes back
- Plain-language reporting tied to the searches that matter to your business—not vanity charts—including mentions and citations where they can be observed
Where this service stops
- No link schemes. Authority is earned through content and consistency, and shortcuts put your domain at risk.
- No ranking guarantees—no honest practice can promise a position.
- No guarantee of AI citation either. We can make a site readable, structured, and worth citing; no one controls what a model says.
- AI visibility reporting is observation, not measurement. There is no rank tracker for an answer engine, and anyone presenting one as precise is overselling it.
- Paid search ads are outside this service.
Also covered under this service
- Schema markup and validation
- llms.txt
- AI crawler rules
- Answer-first content structure
- Question and prompt research
- Local keyword research
- Google Search Console setup
- Indexing and crawl fixes
- Entity and brand consistency
- Content refreshes
What we'd look at first
Every engagement starts with the same question: where are you losing visibility? The first pass covers:
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How you show up right now
The exact searches your customers make, and who wins them today—including the AI answers above the results.
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Whether search engines can read your site
Indexing, crawl issues, speed, mobile rendering. Technical problems cap everything else.
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Whether your pages answer anything
A page that clearly answers a real question beats one stuffed with keywords—for Google and for AI answers alike.
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Your Google Business Profile
For local searches it often matters as much as the website. If that's your bigger gap, we'll point you there first.
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What's earning trust
Reviews, consistent citations, and the signals both search engines and answer engines lean on.
Wondering if SEO & AEO is the right first step?
Describe your situation and we'll say whether this service would help, and what we would do first. If it isn't worth the spend yet, we'll tell you that.
Is this the right starting point?
This service fits if
- Your customers search before they buy, and you're not showing up where they look.
- You want to understand what's being done and why—not receive a mystery report every month.
- You can invest over months, not days. Honest search work compounds.
Probably skip it if
- Your site has structural problems a rebuild would fix faster—we'll tell you if SEO spend would be wasted until that's done.
- You need results in weeks. Some technical fixes move quickly, but nobody honest promises fast rankings.
What to expect
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Baseline audit
We measure where you stand before touching anything, so progress is visible against a real starting point.
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Prioritized fixes
The plan is ordered by impact, not by hours. Some items you can even handle in-house—we'll say which.
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Measure and iterate
We watch actual search data, report in plain language, and adjust. When recurring work stops earning its keep, we say so.
Timeline
Technical fixes can show movement in weeks; meaningful organic growth typically takes 3–6 months. We define what we're measuring before we start, so you can see progress along the way instead of waiting for a verdict.
What we need from you
Access to your site, Google Search Console, and Google Business Profile; a little of your time to tell us how customers describe what you do—their words beat keyword tools.
How pricing works
Usually starts as a fixed-price audit with a prioritized plan you could execute with anyone. Ongoing work is month-to-month, only while there's genuinely recurring work to do.
Ask what this would costThe questions buyers ask first
Straight answers to the two most common ones. If yours isn't covered below, ask—we answer either way.
Ask your questionHow long does SEO take to show results?
Typically 3–6 months for meaningful organic movement. Some technical fixes and Google Business Profile improvements can show results faster. We define leading indicators upfront so you're not waiting in the dark.
What's the difference between SEO and AEO?
SEO covers the technical, content, and authority foundations that help search systems discover and evaluate a page. AEO is a useful label for making answers clear, specific, and well supported—but no special format or markup guarantees inclusion in an AI-generated answer, and anyone who promises placement is selling something.
More questions
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We focus on earned authority: great content, citation consistency, and structured data. We don't sell link schemes—they put your domain at risk for a temporary bump.
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Yes, through our content strategy service. SEO and content work best when they're planned together—one finds the questions, the other answers them.